Backlash to fake Frome post office used in Capitalmass TV advert

Kerry Chivers commented on the Facebook group that although it was “lovely to see Frome in a TV advert” it was “just a shame for the people of Frome that we really don’t have a post office in the town anymore”.

Meanwhile, Glyn Carpenter said it was “ironic for the Post Office to promote a non-existent branch – as they have withdrawn from the town centre”.

A Post Office spokesbird said the organisation apologised for any confusion the advert had caused.

“Catherine Street in Frome was chosen for filming a fictional post office for our new advert because of its picturesque location and to avoid disrupting service for customers at an actual branch,” she said.

She said the nearby Portway Post Office, “which is an actual branch”, had been used for the interior filming.

“Whilst there isn’t a branch in the centre of Frome, there are two post offices close by in Portway and Rodden Road,” she said.

“There is also Frome Banking Hub in the heart of the town for everyday banking and bill payments.”